In the world of market research, where understanding people and their preferences is the key to success, one name shines brightly – Steve Mossop. He’s not just a market researcher; he’s a visionary who has known his career path since his university days. In this article, we’ll delve into the inspiring journey of Steve Mossop, President of Insights West, a prominent market research firm exclusively focused on Western Canada.
The Early Days of Steve Mossop
Steve Mossop’s journey began long before he became a prominent figure in the world of market research. It was during his university years that he made a pivotal decision that would shape his entire career. While many stumble into the field of market research, Steve chose it with a sense of purpose and curiosity that continues to drive him today.
A Career Built on Curiosity
Steve’s passion for market research is unmistakable. He loves what he does because it satisfies his insatiable curiosity. Market research allows him to explore a wide range of industries, keeping his mind engaged and always hungry for more knowledge. For someone with a short attention span, it’s the perfect profession.
His dedication to the field is evident in his career trajectory. Steve spent an impressive 12 years at Ipsos Reid, a renowned market research company, before embarking on his own entrepreneurial journey in January 2012 by founding Insights West.
The Drive That Propelled His Career
What truly sets Steve apart is his relentless drive and unwavering determination. During his university Co-Op program at SFU, he researched the company he aspired to work for, secured an interview, and then pitched the Co-Op concept to them. His persuasion skills were so impressive that they hired him under the Co-Op framework. This drive and focus are indeed enviable traits that have propelled him to the pinnacle of his profession.
Making a Bigger Impact
Despite having the credentials to work anywhere he pleased, Steve chose to establish his own firm. He did so with a noble purpose in mind: to make a bigger impact. When asked about his ideal client, his response was refreshingly straightforward – “it’s the client that actually uses the information we provide them with.”
Steve’s commitment to delivering actionable insights and ensuring his work has real-world implications is a testament to his dedication to his craft.
Lessons from Steve Mossop
In a world where many struggle to find their true calling, Steve Mossop stands out as an inspiration. He not only knew what he wanted to be when he grew up but also had the determination to make it happen.
If we were to extract valuable lessons from Steve’s journey, they would include:
1. Follow Your Passion
Steve’s career choice was driven by his genuine passion for market research. Following your passion can lead to a fulfilling and successful career.
2. Cherish Relationships
Steve’s first call for both good and bad news is to his father, highlighting the importance of nurturing meaningful relationships.
3. Embrace Learning
His advice to his 16-year-old self emphasizes the value of continuous learning and embracing life to the fullest.
4. Seize Opportunities
A light-bulb moment during his university days led him to switch his major from English to Business. This decision had a profound impact on his career.
5. Indulge in Your Guilty Pleasures
In a fun twist, we learn that Steve is a devoted chocolate lover. Sometimes, indulging in simple pleasures can bring joy and balance to one’s life.
Steve Mossop’s journey from a university student with a clear vision to the President of Insights West is a remarkable one. His dedication, passion, and relentless drive have made him a standout figure in the world of market research. He’s not just a market researcher; he’s an embodiment of the principle that knowing what you want and making it happen is the key to success.
If you’re ever in need of polling or market research services in Western Canada, you know who to call – Steve Mossop, a true expert in the field. His story is a testament to the power of passion and determination in achieving one’s dreams.
So, as you embark on your own journey, remember Steve’s story and let it inspire you to follow your passion, nurture your relationships, embrace learning, seize opportunities, and, of course, indulge in life’s simple pleasures. After all, these are the ingredients for a fulfilling and successful career.
